E&I Creative Logo
Contact Us

Insights

bridget willard marketing e&i creative
Articles
Elevate and Inspire

When Strategy Becomes Reactive: How Leaders Can Stop Chasing and Start Leading

Insights from Elevate & Examine, Episode Five Most businesses don’t wake up one morning and intentionally abandon their strategy. It usually happens gradually. A competitor launches something that gets attention. Engagement drops. Sales slow down. A platform changes. A trend suddenly appears everywhere, and someone asks why the company isn’t participating. Each moment may feel urgent on its own. Together, they can pull a business away from its original direction. That was the focus of Episode Five of Elevate &

July 31, 2026
linkedin collaboration
Articles
Anthony Gaenzle

How to Optimize Your LinkedIn Profile in 2026 and Grow Your Personal Brand

Your online presence often creates an impression before you ever speak with a potential client, employer, collaborator, or business partner. For entrepreneurs and creators, LinkedIn has become much more than a place to list job titles and occasionally congratulate someone on a promotion. It can serve as your professional landing page, content platform, networking hub, portfolio, and credibility engine. LinkedIn reported more than 1.3 billion members in 2026, along with continued growth in original posts and knowledge-oriented conversations. That creates

June 21, 2026
A Lee Judge elevate & examine podcast
Articles
Elevate and Inspire

When Content Becomes Noise: Creating Work People Notice and Remember

Insights from Elevate & Examine, Episode Three There has never been more content available to us. Businesses publish articles, videos, podcasts, newsletters, social media posts, reports, webinars, and downloadable guides every day. Creators are producing across multiple platforms, often several times a day, while artificial intelligence has made it possible to generate even more material in less time. The result is an online world where nearly everyone is publishing, but far fewer people are being remembered. That was the focus

May 31, 2026
death of the marketing funnel
Articles
Anthony Gaenzle

The Death of the Traditional ‘Marketing Funnel’ (And What’s Replacing It)

For years, when we talked about marketing, we were told to think in terms of funnels. Top of funnel. Middle of funnel. Bottom of funnel.  The marketing funnel is neat. It’s predictable. It’s linear. It’s all the things we were taught back in marketing 101.  It’s also increasingly disconnected from how people actually make decisions. The funnel wasn’t a bad idea. Nothing that sticks around and works for over 100 years is really a bad idea, right?  It gave structure

March 24, 2026
Articles
Anthony Gaenzle

Finding Your Voice on X: How Creators Grow, Engage, and Earn

There is no shortage of social media channels, forums, and other online channels for you as a creator to launch and grow your legend.  TikTok, Instagram, YouTube, LinkedIn, Substack, BlueSky, Facebook. Need I go on? Because I could, but you’d be here for a while. It feels like every other day a new social media channel pops up.  Whatever the channel, they all offer ways to share ideas and connect with people. But one platform still stands out when it

March 15, 2026
choose the right social media channels
Articles
Anthony Gaenzle

How to Choose the Right Channels to Grow Your Personal Brand

One of the biggest mistakes people make when building a personal brand is trying to be everywhere at once. They open accounts on five different platforms, post inconsistently across all of them, get overwhelmed, and eventually conclude (falsely) that personal branding simply “doesn’t work.” But the thing is, the problem is almost never with personal branding as a concept. The problem is strategy, the dedication, and the direction the person takes. The most successful personal brands rarely dominate every platform.

March 6, 2026
reddit-link-building
Articles
Anthony Gaenzle

The Best Way to Use Reddit for Backlinks Without Getting Banned

Reddit is a goldmine for any agency seeking free backlinks. However, careless users often get banned for treating Reddit like a place to drop links without context or value. Reddit users are quick to reject anything that resembles self-promotion. You must select the right subreddits based on relevance and activity and participate in good faith. Your goal is to contribute genuinely helpful, context-specific information before including a link. If the content you provide is useful and the link adds actual

June 13, 2025
human at computer with robot assisting
Articles
Nishant Lokhande

Optimizing Content for Both Humans and Bots

Content creation is changing. Today, content creators face the extra challenge of creating content that appeals to the human audience while also meeting the mechanical needs of search engine algorithms and AI platforms. The ability to strike this balance is critical to build authority, increase visibility, and build an engaging personal brand. This guide explores how to integrate human-centric storytelling with SEO best practices in mind. Ensuring that the content you produce not only attracts your readers but is also

June 3, 2025
withdrawn worker at computer with colleagues interacting in background
Articles
Wasim Tariq

Personal Branding for Introverts: 10 Strategies That Work

In a world full of outgoing and expressive individuals who enjoy talking about themselves publicly, introverts might find it hard to fit in. The usual ways of networking, like handshakes, small talk, and being in the spotlight, can be too much for those who recharge through rest and reflection. However, personal branding isn’t about being the loudest in the room; it’s about being authentic, steady, and intentional. Introverts possess a kind of soft power, with deep thinking, empathy, focus, and

May 30, 2025
Load More

Categories

Website Design
Video Marketing
Uncategorized
Technology
Startups
Social Media Marketing
SEO
Search Engine Optimization (SEO)
Personal Branding
News Releases
Graphic Design
Freelance Advice
Elevate & Examine Episodes
Digital Marketing
Digital Advertising
Copywriting
Content Marketing
Blogging
Artificial Intelligence
Articles
Skip to content