Insights

bridget willard marketing e&i creative
Articles
Elevate and Inspire

When Strategy Becomes Reactive: How Leaders Can Stop Chasing and Start Leading

Insights from Elevate & Examine, Episode Five Most businesses don’t wake up one morning and intentionally abandon their strategy. It usually happens gradually. A competitor launches something that gets attention. Engagement drops. Sales slow down. A platform changes. A trend suddenly appears everywhere, and someone asks why the company isn’t participating. Each moment may feel urgent on its own. Together, they can pull a business away from its original direction. That was the focus of Episode Five of Elevate &

A Lee Judge elevate & examine podcast
Articles
Elevate and Inspire

When Content Becomes Noise: Creating Work People Notice and Remember

Insights from Elevate & Examine, Episode Three There has never been more content available to us. Businesses publish articles, videos, podcasts, newsletters, social media posts, reports, webinars, and downloadable guides every day. Creators are producing across multiple platforms, often several times a day, while artificial intelligence has made it possible to generate even more material in less time. The result is an online world where nearly everyone is publishing, but far fewer people are being remembered. That was the focus

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