Insights

elevate & examine episode one podcast
Articles
Elevate and Inspire

The Real Impact of AI on Creators and Business Leaders

Insights from the Launch of Elevate & Examine, Episode One Opinions on AI range wildly right now, from “AI is a game-changer” to “AI is bringing the world crumbling down around me.”  Whatever side of the debate you fall on, much of the conversation feels disconnected from how people actually work with AI.  It’s easy to focus on tools, trends, and “hot takes”. What’s harder, and far more useful, is understanding what AI really means for creators and business leaders

hidden talent vs outspoken value
Articles
Anthony Gaenzle

The Gap Between Being Good at What You Do and Being Known for It

There’s a gap that doesn’t get talked about enough. A lot of people are good at what they do. A smaller percentage of people are great. But far fewer are known for it in a way that actually creates momentum in their business and opens up doors seemingly effortlessly. That gap between capability and visibility is where most opportunities are missed. This subject came up recently when I joined Rob Cairns on the SDM Podcast. Throughout our chat, the gap

death of the marketing funnel
Articles
Anthony Gaenzle

The Death of the Traditional ‘Marketing Funnel’ (And What’s Replacing It)

For years, when we talked about marketing, we were told to think in terms of funnels. Top of funnel. Middle of funnel. Bottom of funnel.  The marketing funnel is neat. It’s predictable. It’s linear. It’s all the things we were taught back in marketing 101.  It’s also increasingly disconnected from how people actually make decisions. The funnel wasn’t a bad idea. Nothing that sticks around and works for over 100 years is really a bad idea, right?  It gave structure

small business standing up to large corporations
Articles
Anthony Gaenzle

Marketing That Levels the Playing Field: How Smart SMBs Compete, Adapt, and Grow in a Changing Landscape

There’s a quiet shift happening in marketing right now. The companies winning aren’t always the biggest. They’re the ones paying closer attention, moving a little faster, and using the tools in front of them a little better. If you’re leading marketing inside a small to mid-sized organization, that’s good news. Because while enterprise brands still have scale and deep pockets, you have something just as powerful. You have proximity to your audience, the ability to pivot quickly, and fewer layers

business owner working with robots
Articles
Anthony Gaenzle

How Local Businesses Can Use AI (With Humans in the Loop) to Beat Bigger Competitors

Since forever, local business owners have been told the same thing over and over. “You can’t compete with the big companies.” They have bigger teams. Bigger marketing budgets. Bigger brand awareness. And in many industries, in many towns and cities, that used to be true. But something changed. Something fun and exciting. Something that used to be straight out of a sci-fi movie starring Will Smith but is not just a daily part of our reality.  Artificial intelligence is quietly

man yelling on phone
Articles
Anthony Gaenzle

Brag the Right Way: Build Your Personal Brand Without Looking Like a Jerk

Let’s face it, bragging is hard. It’s not easy to talk about yourself without seeming arrogant or coming off as a jerk. And yet, it’s important to make sure that your personal brand gets the recognition it deserves, which means you need to get comfortable with a little humble bragging. It can be tricky to navigate the waters of self-promotion and still come out looking like a genuine, humble person. But don’t worry—there are ways to make it happen and

podcast recording setup
Content Marketing
Shubham Rajpara

Podcasting: The Salt to Content Marketing Success in 2023 & Beyond

In recent years, podcasting has emerged as an effective yet rather unexplored channel for companies looking to improve their content marketing strategies. Thanks to the rising popularity and expanding listener base of podcasts, businesses now are realizing the potential of leveraging podcasts to effectively engage with their target audience. Why should businesses consider podcasting? Over the past few years, there has been a notable rise in the podcasting ecosystem. Gartner, in their reports, estimates that there are more than 1.75

Articles
Kevin Ruef

From B2B to B2G: Navigating the Shift in Sales Strategy

Crafting an exceptional product or service demands dedication and resources. But for those companies that commit to the process, they’ll find themselves in a better position to stand out in a competitive arena with a unique value proposition, significantly increasing their chances to attract and secure new business opportunities. However, when the time comes to start exploring the market, these businesses must recognize the distinct dynamics of selling to businesses as opposed to government entities. Understanding the subtleties of each

email marketing surveys
Articles
Cindy Mielke

Effective Ways to Spot Patterns in Email Addresses and Reduce Survey Errors

When conducting market research for your marketing and advertising efforts in today’s data-driven world, collecting and analyzing accurate information is imperative. Surveys are critical in this process, providing valuable insights into consumer behavior and market trends. However, the effectiveness of these surveys hinges on the validity of the responses received. Fake email addresses can lead to significant errors in the collected data, impacting the accuracy of survey results. They can also increase the cost of conducting surveys as companies are

Skip to content