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Elevate and Inspire

Why High-Performing Salespeople Need a Personal Brand

There’s an old vision of how to approach sales that still exists in a lot of people’s heads. Build a list. Make the calls. Send the emails. Follow up until somebody finally gives in and agrees to a meeting. And sure, some of that still matters. Salespeople still need to prospect, have conversations, follow up, and eventually ask for the business. But there’s another part of selling that’s become increasingly important. To figure it out, start by asking this question. 

August 14, 2026
Gaenzle Palassis X Growth
Articles
Elevate and Inspire

How to Actually Grow on X: Anthony Gaenzle Joins The Connector Podcast

Growing on X can look simple from the outside. Post frequently. Reply to people. Build an audience. Join the creator program. Eventually, turn that activity into revenue. In practice, there’s a significant difference between generating impressions and building a presence that creates meaningful relationships and business opportunities. That was the focus when marketing strategist and E&I Creative founder Anthony Gaenzle joined Joshua Mihail Palassis on The Connector podcast. Palassis invited Gaenzle onto the show to discuss how creators, entrepreneurs, and

August 5, 2026
brand mention example
Articles
Corey Hinde

Are Brand Mentions the New Backlink

For years, backlinks have been one of the main currencies of SEO. The basic idea was simple: if a trusted website linked to your website, some of that trust and authority could pass to you. That idea still matters. Google confirms that it uses links to understand the relevance of pages, discover new content and help determine which pages may be useful to searchers.  PageRank, although much more advanced than it was at the start of Google, remains part of

August 4, 2026
bridget willard marketing e&i creative
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Elevate and Inspire

When Strategy Becomes Reactive: How Leaders Can Stop Chasing and Start Leading

Insights from Elevate & Examine, Episode Five Most businesses don’t wake up one morning and intentionally abandon their strategy. It usually happens gradually. A competitor launches something that gets attention. Engagement drops. Sales slow down. A platform changes. A trend suddenly appears everywhere, and someone asks why the company isn’t participating. Each moment may feel urgent on its own. Together, they can pull a business away from its original direction. That was the focus of Episode Five of Elevate &

July 31, 2026
AI intellectual property law
Articles
Anthony Gaenzle

Is AI Stealing From Artists and Writers? The Truth Is More Complicated Than Either Side Admits

Few topics create an online argument faster than artificial intelligence and intellectual property. I posted recently on LinkedIn about AI, and the conversation quickly exploded. Each side digging in and taking a stance.  One side says AI companies built billion-dollar products by taking the work of artists, writers, photographers, musicians, and other creators without permission or payment. The other side says AI learns from existing material much like people do. Writers read books. Artists study paintings. Musicians listen to songs.

July 18, 2026
linkedin collaboration
Articles
Anthony Gaenzle

How to Optimize Your LinkedIn Profile in 2026 and Grow Your Personal Brand

Your online presence often creates an impression before you ever speak with a potential client, employer, collaborator, or business partner. For entrepreneurs and creators, LinkedIn has become much more than a place to list job titles and occasionally congratulate someone on a promotion. It can serve as your professional landing page, content platform, networking hub, portfolio, and credibility engine. LinkedIn reported more than 1.3 billion members in 2026, along with continued growth in original posts and knowledge-oriented conversations. That creates

June 21, 2026
A Lee Judge elevate & examine podcast
Articles
Elevate and Inspire

When Content Becomes Noise: Creating Work People Notice and Remember

Insights from Elevate & Examine, Episode Three There has never been more content available to us. Businesses publish articles, videos, podcasts, newsletters, social media posts, reports, webinars, and downloadable guides every day. Creators are producing across multiple platforms, often several times a day, while artificial intelligence has made it possible to generate even more material in less time. The result is an online world where nearly everyone is publishing, but far fewer people are being remembered. That was the focus

May 31, 2026
elevate & examine episode one podcast
Articles
Elevate and Inspire

The Real Impact of AI on Creators and Business Leaders

Insights from the Launch of Elevate & Examine, Episode One Opinions on AI range wildly right now, from “AI is a game-changer” to “AI is bringing the world crumbling down around me.”  Whatever side of the debate you fall on, much of the conversation feels disconnected from how people actually work with AI.  It’s easy to focus on tools, trends, and “hot takes”. What’s harder, and far more useful, is understanding what AI really means for creators and business leaders

April 13, 2026
hidden talent vs outspoken value
Articles
Anthony Gaenzle

The Gap Between Being Good at What You Do and Being Known for It

There’s a gap that doesn’t get talked about enough. A lot of people are good at what they do. A smaller percentage of people are great. But far fewer are known for it in a way that actually creates momentum in their business and opens up doors seemingly effortlessly. That gap between capability and visibility is where most opportunities are missed. This subject came up recently when I joined Rob Cairns on the SDM Podcast. Throughout our chat, the gap

March 26, 2026
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