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Articles

Why High-Performing Salespeople Need a Personal Brand

There’s an old vision of how to approach sales that still exists in a lot of people’s heads. Build a list. Make the calls. Send the emails. Follow up until somebody finally gives in and agrees to a meeting. And sure, some of that still matters. Salespeople still need to prospect, have conversations, follow up, and eventually ask for the business. But there’s another part of selling that’s become increasingly important. To figure it out, start by asking this question.

August 14, 2026

Articles

When Strategy Becomes Reactive: How Leaders Can Stop Chasing and Start Leading

Insights from Elevate & Examine, Episode Five Most businesses don’t wake up one morning and intentionally abandon their strategy. It usually happens gradually. A competitor launches something that gets attention. Engagement drops. Sales slow down. A platform changes. A trend suddenly appears everywhere, and someone asks why the company isn’t participating. Each moment may feel urgent on its own. Together, they can pull a business away from its original direction. That was the focus of Episode Five of Elevate &

July 31, 2026

Articles

When Content Becomes Noise: Creating Work People Notice and Remember

Insights from Elevate & Examine, Episode Three There has never been more content available to us. Businesses publish articles, videos, podcasts, newsletters, social media posts, reports, webinars, and downloadable guides every day. Creators are producing across multiple platforms, often several times a day, while artificial intelligence has made it possible to generate even more material in less time. The result is an online world where nearly everyone is publishing, but far fewer people are being remembered. That was the focus

May 31, 2026

Articles

The Real Impact of AI on Creators and Business Leaders

Insights from the Launch of Elevate & Examine, Episode One Opinions on AI range wildly right now, from “AI is a game-changer” to “AI is bringing the world crumbling down around me.” Whatever side of the debate you fall on, much of the conversation feels disconnected from how people actually work with AI. It’s easy to focus on tools, trends, and “hot takes”. What’s harder, and far more useful, is understanding what AI really means for creators and business leaders

April 13, 2026

Uncategorized

Lancaster Marketing Agency Launches New Non-Profit Website Initiative

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – October 23, 2023 Gaenzle Marketing, a digital marketing agency in Lancaster, Pennsylvania, recently announced the launch of “Plant the Seed,” a new non-profit the agency is working on launching. Plant the Seed will be a non-profit that builds free websites for other non-profits and social entrepreneurs with the goal of helping spread good will across the world. Non-profits and social entrepreneurs working on projects that aim to have

October 23, 2023

Juan Pablo Devis Joins Gaenzle Marketing

News Releases

Talented Web Designer Joins Gaenzle Marketing Team to Increase Support for Growing Number of Web Design Projects

Gaenzle Marketing continues to grow, bringing on Juan Devis, an experienced web designer and digital marketing expert, to support an increase in the number of website design projects the agency has taken on for clients in recent months. As word spreads about the quality of work the Gaenzle Marketing web design team performs, more brands are seeking the agency’s services to improve their own digital presence. The hire serves to ensure that the agency continues to exceed clients’ expectations as

August 16, 2023

Copywriting

Talented Conversion Copywriter Joins Roster to Bolster Copy and Content Creation Services

Recently, Gaenzle Marketing added to its already talented team when seasoned writer and content creator. Jeanne Petrizzo, joined the team as Conversion Copywriter. The addition is part of a major initiative to bolster the agency’s content marketing and copywriting services. In today’s digital world, content is king, and copywriting is what drives conversions. This move sets up Gaenzle Marketing to strengthen its position as a leading agency in the space, continuing to aid clients in driving conversions and growth through

March 1, 2023

Content Marketing

Gaenzle Marketing Wins Award for Top Creative Content Marketing Agency in Pennsylvania

LANCASTER, Pa – December 19, 2022 Gaenzle Marketing, a full-service digital marketing agency, was recently recognized as Pennsylvania’s Top Creative Content Marketing Agency. The recognition came as a part of the Martech Awards sponsored by Corporate Vision. The Corporate Vision team conducts extensive industry research to determine the nominees. The company then recognizes innovators, market leaders, and enterprising startups doing top-notch work across the country. An impartial panel of five industry experts is then employed to review all nominations, vote

December 19, 2022

Insights

Why High-Performing Salespeople Need a Personal Brand

When Strategy Becomes Reactive: How Leaders Can Stop Chasing and Start Leading

When Content Becomes Noise: Creating Work People Notice and Remember

The Real Impact of AI on Creators and Business Leaders

Lancaster Marketing Agency Launches New Non-Profit Website Initiative

Talented Web Designer Joins Gaenzle Marketing Team to Increase Support for Growing Number of Web Design Projects

Talented Conversion Copywriter Joins Roster to Bolster Copy and Content Creation Services

Gaenzle Marketing Wins Award for Top Creative Content Marketing Agency in Pennsylvania

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