Insights

blogging outreach handouts
Articles
Ryan Biddulph

Why Should You Begin Blogger Outreach with a Handout?

I love beginning the blogger outreach process with a hand out. Reaching out with a handout makes one shine in a world of bloggers hellbent on getting free handouts at every turn. Handing out some form of blogging help without begging for anything in return expresses a genuine interest in a fellow human being. How radical – and attractive – does this approach seem in a world of bloggers who want to squeeze something out of someone via every interaction?

storefront design at Christmas time
Digital Marketing
Kat Sarmiento

The Art of Visual Merchandising: Techniques to Boost Sales and Enhance Customer Experience

If you’re looking for ways to make your business stand out from the competition and boost sales, then maybe it’s time to finally look into visual merchandising. While having a clean and organized store is important, creating an attractive and engaging environment can make all the difference in catching a customer’s eye and encouraging them to make a purchase.  In this article, we’ll explore the art of visual merchandising and provide strategies to boost sales and enhance the customer experience.

blogging tips
Articles
Ryan Biddulph

Why Would Someone Read Your Blog?

One question sits smack dab in the middle of most – if not all – new blogger’s minds: “Why would anyone read your blog?” What would motivate someone to follow a blog run by a green newbie? Millions of bloggers publish blog posts daily. Why would anyone read your blog amid this sea of blog content? People read blogs based on a few clear reasons. Following the steps below inspires people to read your blog diligently. Beginner bloggers who slowly

content audit
Articles
Francie M. Washington

The Power of a Content Audit: Steps for Analyzing and Improving the Impact of Your Content Marketing

The practice of examining and rating the current content of a website or blog is known as content audit. In terms of content quality, quantity, relevancy, consistency, and performance, a content audit helps to highlight opportunities for improvement. A content audit can help you find obsolete, irrelevant, erroneous, or low-performing content. Understanding the content gaps and creating content improvement initiatives are both aided by this method. The following actions can be taken to uncover ways you can improve your content

multimedia on tablet screen
Articles
Donna Maurer

Finding the Right Media Partners for Your Business: Tips and Best Practices

Photo by pexels Whatever industry your business is in, marketing and digital media play a significant role in helping it grow. Almost every company thrives on gaining new customers, increasing their client base, and retaining them through a loyal, trusted relationship and good connections.  Taking on a media partner is one of the best ways a business can help gain a leg up on the competition and utilize expertise directly related to your advertising, campaigns, and marketing efforts. Finding a

climbing mountain over valley
Articles
Ryan Biddulph

Blogging: One Size Does Not Fit All

I do things quite differently than most bloggers in some regards. Selling my eBooks and courses through lesser known platforms like Gumroad and Payhip moves me away from the blogging crowd of Amazon self-published authors. Focusing heavily on building relationships with bloggers and rarely on list-building deviates from the blogging norm. Of course, I blog similarly to many pros in terms of fundamentals. I create detailed content and build strong connections with readers. Most thriving bloggers walk this path as

tickets for event
Articles
Katie Pierce

From Clicks to Attendance: Boosting Event Attendance Through Digital Marketing

Planning an event can be an exciting experience. But what’s not so exciting is the disappointment of low attendance after all the hard work you’ve put into it. Luckily, in this digital age, you can turn those clicks into actual attendees with the power of digital marketing.  In this article, we’ll provide you with several tried and tested tips to leverage the power of digital marketing to boost your event attendance.  What Is Digital Marketing? Digital marketing is the modern-day

writing content
Articles
Aniya More

10 Writing Tips to Make Your Content Powerful 

The ability to write influential, efficient, and spotless content is nothing short of an art. Nowadays, there are thousands upon thousands of content writers engaged in writing and spicing up content on blogs or writing copy for business websites. In an estimated crowd of over 87 million blogs published worldwide, how do you make your content stand out as unique?  While writing content, it is crucial for one to craft each piece such that it can stun the reader and

laptops on a desk
Articles
Anthony Gaenzle

Orphan Pages: What They Are and How to Find and Fix Them

You spend a lot of time creating content for your website. Ultimately, you hope for that content to rank and help boost your site’s visibility.  But what happens when you create a fantastic piece of content and you forget to link back to it from other content? Pages like these on your site are called “Orphan Pages.”  Never heard of orphan pages? You’re not alone.  There are so many weird terms floating around in the SEO world: In this article,

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