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Articles
Anthony Gaenzle

Network, Spread the Word, and Grow Your Business With LinkedIn Marketing

In the marketing world, the future of social media is bright, and each channel offers its own unique value to marketers. With the ever-changing digital media landscape, it’s important to stay ahead of the curve and ensure your brand is leveraging the proper channels. With that being said, LinkedIn is a platform that will be more important than ever as we move into the future. From connecting with potential customers to networking with other professionals, there are numerous ways to

October 11, 2023
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Articles
Anthony Gaenzle

7 Reasons You Should Use Social Media Video in Your Marketing Campaign

Social media is one of the most proven and powerful assets available to help take your business to new heights. As social media demand increases, businesses utilize social platforms to communicate better and boost their sales. Marketers also use social networking sites to enhance brand awareness, promote content, and build relationships. There is no one-size-fits-all social media strategy, but one type of content seems to perform well across the board on social–video. Hence, organizations have progressively pivoted toward video content.

October 10, 2023
Articles
Anthony Gaenzle

17 Pros Offer Tips to Create a Killer Website Fueled by Content

Whether launching a new business or redesigning your website to improve your brand’s online presence, building a website shouldn’t be done on a whim. Your website is where you promote your brand, create lasting relationships with your customers, and convert new business. It’s the face of your brand and where you build your content kingdom.  Failing to get your website design and content right the first time can negatively affect your business. A poorly designed and badly optimized website can

October 9, 2023
content communication
Articles
Anthony Gaenzle

How to Create Consistent Tone and Voice for Your Brand’s Content Marketing

Content marketing is a great way to reach more customers and build your brand. However, it’s important to remember that content marketing isn’t just about producing lots of content. Effective content marketing is also about adding value for your audience and developing and maintaining a consistent tone and voice throughout all of your content. By consistently adding value for your audience and having a unified tone and voice across all of your content, you can create more effective content that

October 8, 2023
woman starting a journey
Articles
Regi Publico

Customer Journey: How to Drive Profitable Business Growth

In today’s rapidly changing business landscape, understanding the customer journey has never been more essential. A firm grasp on this path, from awareness to purchase, can mean the difference between a thriving enterprise and one that struggles to keep pace. It’s the guiding force behind profitable growth and business longevity. Of course, to understand the minutia of growing your business, it’s important to understand the history of business itself, particularly in a post-industrial world. There are so many different ways

October 7, 2023
business open sign
Articles
Anthony Gaenzle

8 Tips for Making Your Small Business Shine Online

As the owner or head of marketing of a small business, it can be hard to know where to start when it comes to creating an online presence. But the fact of the matter is, you desperately need to have one if you plan to stay afloat in today’s digital ocean. It’s easy to feel overwhelmed and not even know where to begin. But fear not, we’ve got your back. We’ve helped a ton of small businesses grow their brand

October 6, 2023
female leader smiling
Articles
Katie Pierce

Unlocking Employee Potential: Strategies for Motivation and Increased Productivity

In today’s competitive business environment, it’s no secret that one of the key factors to getting ahead is having a motivated and productive workforce. After all, employees are the lifeblood of any organization, and their enthusiasm, energy, and creativity can be the key drivers of innovation, growth, and success in any business.  But while having motivated and productive employees sounds great in theory, it’s often a challenge to figure out how to get the most out of each individual. And

October 5, 2023
website copywriting in office setting
Articles
Anthony Gaenzle

7 Copywriting Mistakes That Will Make Website Visitors Roll Their Eyes

Quality copywriting can’t be overlooked if you want to convert website visitors into paying customers. It’s not always easy, however, to grasp how to write effective and engaging copy that will keep your readers interested and stop them from rolling their eyes and running in the opposite direction. To help you avoid mistakes that can crush your brand or cause you to miss out on opportunities to grow your business, here are seven of the most common—and cringe-worthy—copywriting mistakes that

October 3, 2023
tree growing large
Articles
Anthony Gaenzle

The Savvy Marketing Agency’s Guide to Wild Growth in 2024

As a major player in the decision-making process at your web design or marketing agency, you have a lot on your plate.  You love your current clients and do all you can to help them grow.  In addition to that, however, you need to make choices that supercharge your agency and lead to agency growth.  If you don’t focus on finding ways to execute to make that happen, things can quickly turn for the worst. You could lose your job,

October 2, 2023
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