Insights

For years, backlinks have been one of the main currencies of SEO. The basic idea was simple: if a trusted website linked to your website, some of that trust and authority could pass to you. That idea still matters. Google confirms that it uses links to understand the relevance of pages, discover new content and help determine which pages may be useful to searchers.  PageRank, although much more advanced than it was at the start of Google, remains part of