Insights

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Articles
Anthony Gaenzle

Web Design and Graphic Design: Working Together to Create the Perfect Online Experience

You’re about to jump into redesigning your website. It’s served its purpose for a few years now, but it’s time for an upgrade.  The design, the style, the user experience are all out-of-date. Your biggest competitor just gave their website a makeover, and it puts your site to shame.  You want your site to both look amazing and perform at top levels. To make that happen, you’ll need to find the sweet spot where web design and graphic design intersect. 

Mailbird Email Marketing
Articles
Anthony Gaenzle

Mailbird Review: Is Mailbird the Best Email Client Option for Your Business? 

Managing multiple email accounts and collaborating across the company is a challenge many businesses face. Mailbird was created as an alternative to current email client options on the market and is designed to help businesses and individuals eliminate the hassles and confusion that can come with managing multiple accounts.  In this review, we’ll take a look at some of the key features of Mailbird, check out the pricing, and dig into what you can expect if you opt to use

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Articles
Anthony Gaenzle

Orphan Pages: What They Are and How to Find and Fix Them

You spend a lot of time creating content for your website. Ultimately, you hope for that content to rank and help boost your site’s visibility.  But what happens when you create a fantastic piece of content and you forget to link back to it from other content? Pages like these on your site are called “Orphan Pages.”  Never heard of orphan pages? You’re not alone.  There are so many weird terms floating around in the SEO world: In this article,

beer brewery taps
Articles
Anthony Gaenzle

Grow Your Craft Brewery with Digital Marketing

The craft brewery industry is booming. And with the massive growth this industry has seen in recent years, it’s more important than ever for craft breweries to have a standout digital presence and promote their brand across a variety of digital channels. Every day, it seems like a new craft brewery pops up somewhere. I see them everywhere I go. Small towns, major cities, it doesn’t matter. And with all that competition, it’s becoming more challenging for your craft brewery

paint palette
Articles
Anthony Gaenzle

Content Marketing Variety: The Importance of Creating Different Types of Content

Content marketing is the fuel for all marketing. If you don’t have a good content strategy in place, the rest of your marketing will fall flat. The content you produce helps your brand connect with your audience on a deeper level, building trust and forging lasting relationships. Use content marketing to solve problems, entertain, or otherwise add value for your audience members to keep them coming back for more. Give away your content generously. While some people shudder at the

Anthony Gaenzle in Winslow Arizona
Articles
Anthony Gaenzle

How I Found Renewed Inspiration Along 2400 Miles of Highway and a Handful of Roadside Attractions

In business and in life, we all find ourselves stuck in a rut from time to time.  Our creative juices stop flowing, new ideas hide, unreachable in the dark corners of our minds, and we struggle in life and in business.  I recently found myself in such a place. Between packing for a move, working to grow Gaenzle Marketing, running a marketing publication, and generally keeping up with life, my creativity hit a wall.  My family and I were up

improve website bounce rate
Articles
Anthony Gaenzle

Bounce Rate: How to Improve Bounce Rate for Your Website

You put a ton of effort into building your website. You create blog content on a regular basis, and you consistently optimize all of the pages with professional copywriting.  Still, despite your site being live in cyberspace for quite some time now, you’re seeing limited to no results.  So, you sign into your analytics to see what’s going on, and you notice a number like 70% beside something called “bounce rate.”  Is that good or bad? In the case of

content creators art
Articles
Anthony Gaenzle

Fun Ways to Inspire Your Brain as a Content Creator

Being a content creator is one of the most enjoyable ways to make a living. Think about it. Our job is to bring stories to life, inspire people to take action, and be creative in doing so. Videos, blog articles, visual creations, and other types of content. That’s what we do for a living. We create amazing things out of thin air. Sometimes, however, as content creators we can run into a wall. Large, exhaustive projects, staring at your computer

blogging SEO
Articles
Anthony Gaenzle

Four Reasons Your Blogging SEO Fails (and What to Do About It)

You’ve been running your blog for over a year now. You’ve got a snazzy logo and a catchy tagline, plus you’ve been drafting up content and publishing regularly.  Rock on, right?  But wait. Crickets.  Where is all the traffic? Where are all the comments? Why don’t you have any readers?  You’ve got to be doing something wrong, but you can’t place your finger on what it is.  There are tons of reasons your blog isn’t skyrocketing to the top, but

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