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Ryan Biddulph

How to Optimize Your Content to Get Cited by AI

AI is here to stay. Bloggers can benefit from artificial intelligence by landing coveted AI citations. Artificial intelligence cites sources to back up its claims. This relatively recent trend is one part Wild West and one Part 49’er Gold Mine. As is always the case with Google, no one really knows the set rules as the Big G keeps things close to the vest. Yet noting a few patterns through careful trial and error scores sweet AI citation traffic. Smart

From Messy Data to Insight
Articles
Brooke Sullivan

Why Do Data Analytics Matter for Digital Marketing Success?

Every click, scroll, and sale leaves a trail of data. For digital marketers, that data is the clearest picture of what’s working and what isn’t. Without it, you’re guessing. You might spend thousands on ads that bring in the wrong people, or keep posting content that nobody reads. With it, you can see which channels bring in customers, which pages lose visitors, and where your budget does the most good. Data analytics has become a core part of marketing work,

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