E&I Creative Logo
Contact Us

Insights

brand voice
Articles
Ann Smarty

Maintaining Your Voice in Branded Publishing

Developing a recognizable voice for your brand is all about balancing creativity with consistency. Your brand voice doesn’t necessarily have to be predictable; it just has to be solid. Making this a reality, however, can be a challenge. In this article: Maintaining a strong voice throughout your brand content is an art. You’re likely working with several different writers, on different platforms, on different subjects, and so the road to consistency isn’t always straightforward. So what’s the solution? Here’s why

October 25, 2023
gaenzle marketing non-profit
Uncategorized
Elevate and Inspire

Lancaster Marketing Agency Launches New Non-Profit Website Initiative

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – October 23, 2023 Gaenzle Marketing, a digital marketing agency in Lancaster, Pennsylvania, recently announced the launch of “Plant the Seed,” a new non-profit the agency is working on launching. Plant the Seed will be a non-profit that builds free websites for other non-profits and social entrepreneurs with the goal of helping spread good will across the world. Non-profits and social entrepreneurs working on projects that aim to have

October 23, 2023
AI in marketing
Articles
Lisa Sicard

Leveraging AI To Improve Your Content Marketing Today and Beyond

Leveraging (AI) Artificial Intelligence is becoming increasingly prominent in the world of content marketing. As technology advances and AI becomes more commonplace, it’s essential for marketers to understand how they can leverage AI to help them optimize their content marketing strategies. Here is a quick overview of how you can learn to leverage AI to improve your content marketing today and beyond. Data-Driven Content Creation Leveraging AI Content creation is one of the most important aspects of any content marketing

October 21, 2023
email marketing surveys
Articles
Cindy Mielke

Effective Ways to Spot Patterns in Email Addresses and Reduce Survey Errors

When conducting market research for your marketing and advertising efforts in today’s data-driven world, collecting and analyzing accurate information is imperative. Surveys are critical in this process, providing valuable insights into consumer behavior and market trends. However, the effectiveness of these surveys hinges on the validity of the responses received. Fake email addresses can lead to significant errors in the collected data, impacting the accuracy of survey results. They can also increase the cost of conducting surveys as companies are

October 20, 2023
Articles
Anthony Gaenzle

Productivity Hacks for Copywriters: Staying on Track and Being Productive

Copywriting is one of the most challenging yet rewarding professions in the marketing world. It takes the perfect mix of science, art, and magic to get it right. Copywriting is a wonderful career option, but it’s also super competitive, and you’ll find yourself busy…All. The. Time. (if you’re good at what you do, that is) As a copywriter, you’re constantly juggling multiple projects and deadlines, so it can be difficult to stay productive and on track, especially if you’re working

October 19, 2023
startup team at computer
Articles
Mudassir Ahmed

3 Easy and Actionable SEO Tips to Jumpstart Your Startup

You are a startup. And you don’t have a magic wand to put your website to the top positions on Google, make a big figure sale, and become a millionaire overnight. Did I get you right? In order to build a sustainable business in this fiercely competitive business environment, you need to place a priority focus on SEO from the beginning. Why? Consumers today work, live, and play in a digital world. Most consumers use the Internet to learn more

October 18, 2023
voice search
Articles
Rachel Valentine

Voice Commerce: The Future of Voice-Enabled Shopping and Its Impact on Web Development

We’ve become a society of text and emails. Most people prefer to interact with quick messages over phone calls, but at some point, we get on the phone or leave an audio message because talking is more convenient for a lot of information. Sometimes, people prefer to speak and be heard – which is the core of the trend of voice commerce. We enjoy the ease of using a voice assistant like Apple’s Siri or Google Assistant and other voice

October 17, 2023
Law Firm Desk
Articles
Louise Marie Mananquil

Law Firm Marketing: 6 Local SEO Practices to Skyrocket Growth

Digital marketing is a must-have for any law firm these days. With more and more people spending time online, it’s vital your firm has a strong online presence to catch the attention of clients, both old and new. Local SEO is one of the most effective tools in your arsenal for increasing the flow of qualified traffic and getting more leads for your business, especially if you’re a smaller firm. Optimizing your local SEO means focusing on a base of

October 16, 2023
closed locked door
Articles
Ryan Biddulph

Why Being Closed-Minded Hurts Your Blogging Career

I enjoy scanning my travel photos and travel videos from time to time. I recently watched a video I recorded from September 2020 in the Adirondacks of upstate New York. While walking through this vast wilderness of 6 million square acres – 1/5th the size of England – I noted something odd. Someone strong snapped a 30-foot tree at its base and placed the tree teepee style against another tree, the base being positioned in the middle of the trail.

October 15, 2023
Load More

Categories

Website Design
Video Marketing
Uncategorized
Technology
Startups
Social Media Marketing
SEO
Search Engine Optimization (SEO)
Personal Branding
News Releases
Graphic Design
Freelance Advice
Digital Marketing
Digital Advertising
Copywriting
Content Marketing
Blogging
Artificial Intelligence
Articles
Skip to content