Insights

blog topic idea generation
Articles
Shiv Gupta

How to Find Blog Topics That Generate More Traffic

Generating a consistent flow of new content ideas is one of the most difficult aspects of running a blog. If you write one blog article per day, seven days a week, you’ll need to generate 365 ideas per year — all of which are unique, valid, and interesting. And that’s not counting the ideas that don’t make it and get left on the cutting room floor. If you own multiple blogs, those idea generation numbers double, triple, or more. There are

image of neglected workshop
Articles
Ryan Biddulph

Do You Really Care about Your Blogging Audience?

I read a blog post recently. The blogger noted a long-defunct website as link anchor text. I double-checked the blog post publish date of February 2022. Human beings make mistakes. But imagine writing and publishing a blog post in February of 2022 containing link anchor text touting a famous website that closed down years ago? Even though the blog owner may have had a contributor publish the blog post, they are fully responsible for the blog, the blog content, and

annoying seo mistakes startup
Articles
Vikas Solanki

12 Annoying SEO Mistakes Every Startup Should Avoid

What one thing can startups do to improve their website’s overall SEO score? I’ve been asked this question a lot recently. It is not an easy question to answer, simply because there are so many factors that go into making your startup visible online. These range from content writing, to backlinks and keyword research. Most startups simply don’t pay enough attention to their website architecture to make it search engine friendly, and this can cause a lot of problems down

blogging advice
Articles
Ryan Biddulph

Do You Need to Re-learn Blogging?

I picked up some bad blogging habits over the years. But re-learning blogging allowed me to replace the bad habits with good habits. Letting go of what does not work makes room for what does work. Admitting that you were wrong gives you space to blog the right way. However, releasing bad habits to make way for good habits involves re-learning in most cases. I had to learn how to blog successfully from professional bloggers before developing successful habits. Re-learning

Blogging From Paradise Ryan Biddulph
Articles
Ryan Biddulph

3 Words That Will Save Your Blogging Career

Being a 14-year blogging veteran, you would think that I have it all figured out. But I do not know all there is to know about blogging. Do you want me to share a little secret with you? I have probably failed more times than all of you combined concerning various aspects of my blogging campaign. Why? I spent years listening to my ego versus uttering 3 words. I still struggle to speak the 3 words sometimes but I have

Woman at laptop learning how to get freelance clients
Articles
Sabina Lohr

9 Things Freelancers Must Do to Get Hired by Agencies

More and more agencies are hiring freelancers rather than employees nowadays. That is really good news for anyone who’s freelancing. At the same time, though, the number of freelancers worldwide is over 1.1 billion and growing, so there is a lot of competition. No matter what freelance niche you’re in, you will probably experience quite a bit of this competition. So how can you stand out from other freelancers in your niche, be noticed by agencies and get freelance clients?

coffee client for marketing agency
News Releases
Elevate and Inspire

Gaenzle Marketing Selected to Develop and Execute Marketing Strategy for New Independent Coffee Brand

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – December 10, 2021 At the Cabin Coffee, a newly launched independent coffee brand, recently selected Gaenzle Marketing to lead the brand’s marketing efforts. Gaenzle Marketing will support the brand in creating a digital marketing strategy as well as developing the brand messaging and enhancing the company’s digital presence. “I think I speak for everyone at Gaenzle Marketing when I say we’re all huge fans of coffee, and we

Served Up cooking show logo designed by Gaenzle Marketing
Digital Marketing
Elevate and Inspire

Lancaster Marketing Agency Gaenzle Marketing Selected to Promote New In-Production Cooking Show

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – November 19th, 2021 The producers of Served Up, a new cooking show currently in production, selected Lancaster, Pennsylvania agency Gaenzle Marketing to be its dedicated marketing agency to promote the upcoming show. The Served Up production team, along with the show’s hosts Tara Christie and Rebeca Cabral, are based out of Miami, Florida and will be filming episodes across the country. Each episode will feature a top chef

marketing campaign tactics
Articles
Anthony Gaenzle

A Guide To Running Successful Marketing Campaigns to Grow Your Business

Running marketing campaigns is an essential component to a successful business, as the campaigns your brand runs (if executed properly) will draw in more customers, increase brand loyalty, and build your reputation as more businesses in your industry take note of what you’re doing. Developing and executing successful marketing campaigns, however, isn’t an easy task. Especially as today’s digital space becomes more and more saturated with competition. There’s a reason that many businesses employ dedicated marketing departments or outsource marketing

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