Insights

Even amid the rise of new technologies and digital tools, the dominance and relevance of email remain unwavering, especially for businesses. Today, it still consistently tops the list of best and most-preferred channels for marketing conversions. However, admittedly, while email can be totally effective as a communication channel, it can be tedious and time-consuming. So, how do we optimize our communication strategies? Email automation 101 Email automation is a marketing tactic that leverages artificial intelligence and other technologies. Marketers or

In the contemporary business world, email marketing is a thriving trend and businesses are looking to make the most of it. In fact, brands are now getting quite aggressive with their email marketing strategies. However, one major roadblock to the success of email marketing campaigns is the phenomenon of email bouncebacks. To elaborate, according to Constant Contact, 10% is the average email bounce back rate that is faced by email marketing campaigns. To define, bouncing back in the email refers