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content marketing career
Articles
Kiara Miller

How to Build a Successful Career in Content Marketing?

“Content isn’t King. It’s the Kingdom.” – Lee Odden Content marketing has emerged as one of the best and most effective forms of marketing today. It is content that helps brands and companies connect with their target audience emotionally and content that drives sustainable growth. Hence, that’s why it seems as though virtually every organization in the world is focusing on content marketing today. This has opened multitudinous and enormous gateways for aspiring content writers to pursue an outstanding career

July 26, 2022
svg icons in web design
Articles
Olivia Welsh

A Detailed Guide to Using SVG Icons in Your Marketing

When you’re starting to create your own brand identity, you must understand the benefits of SVG icons. It’s the most popular way to create high-quality iconography and is a quick, free, and easy way to create web banners, add icons to bulleted lists on flyers and your website, or even create a custom logo. But do you know what SVG icons are and how they work? What is the best practice when you use them? And which type of icon

June 11, 2022
Anthony Gaenzle Content Marketing Influencer Semrush
Content Marketing
Anthony Gaenzle

Semrush Names Anthony Gaenzle to List of Top 100 Influencers in Content Marketing

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – June 10, 2022 Semrush, a popular SaaS brand known for its all-in-one marketing tool, named Gaenzle Marketing CEO, Anthony Gaenzle, to the top 100 influencers in content marketing. The Semrush team conducted a study looking at a number of factors to determine the top influencers in the content marketing space. The study considered social media presence, expertise, quality and frequency of content publication, and overall presence online.  “Semrush

June 10, 2022
business professional
Articles
Kat Sarmiento

How to Create Amazing Automated Emails to Move Prospects Along Their Journey

Even amid the rise of new technologies and digital tools, the dominance and relevance of email remain unwavering, especially for businesses. Today, it still consistently tops the list of best and most-preferred channels for marketing conversions. However, admittedly, while email can be totally effective as a communication channel, it can be tedious and time-consuming. So, how do we optimize our communication strategies? Email automation 101 Email automation is a marketing tactic that leverages artificial intelligence and other technologies. Marketers or

May 26, 2022
video marketing
Articles
Torrey Tayenaka

Storytelling: Revitalizing Your B2B Video Marketing Strategy Using Storytelling

The battle for attention. That’s been the job of marketers and business owners since the first marketplace bazaar. And has remained the same every day since.  Today, instead of just shouting louder and pressing harder than our competitors across the market, we’re also up against things like cat videos, current high-profile court cases, and entertaining failed escapades. In the digital world, grabbing your audience’s attention is a new game. The game isn’t just one competitor versus another competitor. It’s content versus

May 24, 2022
chain link fence
Articles
Erik Emanuelli

10 Powerful Link-Building Strategies to Grow Your Website’s Rankings

Quality links are a key factor in determining a website’s ranking. In this blog post, we will discuss 10 powerful link-building strategies that will help you increase your website’s rankings and attract more visitors! Participate in Expert Roundups Expert roundups are a great way to get exposure for your website and build links at the same time. A roundup is simply a blog post that includes a list of experts in a particular field or topic. To participate in an

May 12, 2022
Flaw and cracks
Articles
Vikas Singal

7 Content Strategy Flaws Eating Up Marketing Success and What to Do Instead

Content marketing has been a vital part of helping businesses show up and put their brands on the map for years now. What else is a better way to innovatively build an audience and engage your target market than with catchy, flashy words of wisdom? Since businesses are increasingly hopping on the bandwagon for content marketing campaigns, marketers are rushing to create a stack of content to offer value to their customer base, maintain their brand image, solve real-life problems,

May 8, 2022
social media management tools
Articles
Charlotte Lin

The Top 10 Social Media Tools Brands Are Using to Succeed

Social media is one of the most popular marketing tools for brands on the internet. It is not just helping brands to build an attractive online presence but also helping companies attract new customers and experience growth. Social media is now becoming an almost must-have for brands looking to truly grow through digital marketing. If you have an online presence for your brand, you need to be active on social media.   Recent research shows that 58.4% of the world’s population

May 6, 2022
email marketing
Articles
Kiara Miller

9 Phenomenal Strategies to Reduce Email Bounce Backs

In the contemporary business world, email marketing is a thriving trend and businesses are looking to make the most of it. In fact, brands are now getting quite aggressive with their email marketing strategies. However, one major roadblock to the success of email marketing campaigns is the phenomenon of email bouncebacks. To elaborate, according to Constant Contact, 10% is the average email bounce back rate that is faced by email marketing campaigns. To define, bouncing back in the email refers

April 24, 2022
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