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digital audio marketing
Articles
Ahmed Bouzid

How Short Form Digital Audio Can be Good for your SEO

What is Digital Audio? In our context, we are using the term “Digital Audio” to refer to audio delivered on smartphones as podcasts, microcasts, radio, and music, as well as audio delivered via smart speakers and earbuds/AirPods, voice assistants, audio delivered on Social Audio platforms such as Clubhouse and Twitter Spaces, and audio embedded in web pages, whether recorded audio or audio generated by Text to Speech software. What is Short-form Audio? Short form audio — also referred to as

October 5, 2022
improve website bounce rate
Articles
Anthony Gaenzle

Bounce Rate: How to Improve Bounce Rate for Your Website

You put a ton of effort into building your website. You create blog content on a regular basis, and you consistently optimize all of the pages with professional copywriting.  Still, despite your site being live in cyberspace for quite some time now, you’re seeing limited to no results.  So, you sign into your analytics to see what’s going on, and you notice a number like 70% beside something called “bounce rate.”  Is that good or bad? In the case of

September 13, 2022
content creators art
Articles
Anthony Gaenzle

Fun Ways to Inspire Your Brain as a Content Creator

Being a content creator is one of the most enjoyable ways to make a living. Think about it. Our job is to bring stories to life, inspire people to take action, and be creative in doing so. Videos, blog articles, visual creations, and other types of content. That’s what we do for a living. We create amazing things out of thin air. Sometimes, however, as content creators we can run into a wall. Large, exhaustive projects, staring at your computer

September 7, 2022
blogging SEO
Articles
Anthony Gaenzle

Four Reasons Your Blogging SEO Fails (and What to Do About It)

You’ve been running your blog for over a year now. You’ve got a snazzy logo and a catchy tagline, plus you’ve been drafting up content and publishing regularly.  Rock on, right?  But wait. Crickets.  Where is all the traffic? Where are all the comments? Why don’t you have any readers?  You’ve got to be doing something wrong, but you can’t place your finger on what it is.  There are tons of reasons your blog isn’t skyrocketing to the top, but

August 15, 2022
landing page design
Copywriting
Michael Brewer

9 Key Elements Your Website Landing Pages Must Have

Your landing page is all about marketing your company and capturing visitors. Failing to put the right amount of strategic thought into the design of your landing page can mean lost value and wasted time. Fortunately, there are some tried-and-true elements you can include in the layout of your landing pages to boost the ROI. To create your perfect landing page, include these nine key elements. 1. A Gripping Headline A grabbing headline is the first element of any successful

August 13, 2022
free your mind
Articles
Jessica Robinson

Top 7 Actionable Tactics to Overcome Writer’s Block

Writing is the core of content marketing. No matter what you do as a content marketer, writing is somehow involved in it. Doesn’t matter whether you work on a guest post, design a social media post, or create a video, writing is involved in everything. But, writing doesn’t always come easy. As writers, we often find ourselves in situations where we are unable to write. We feel as if some unknown force has blocked our ability to think and pen

August 2, 2022
content marketing career
Articles
Kiara Miller

How to Build a Successful Career in Content Marketing?

“Content isn’t King. It’s the Kingdom.” – Lee Odden Content marketing has emerged as one of the best and most effective forms of marketing today. It is content that helps brands and companies connect with their target audience emotionally and content that drives sustainable growth. Hence, that’s why it seems as though virtually every organization in the world is focusing on content marketing today. This has opened multitudinous and enormous gateways for aspiring content writers to pursue an outstanding career

July 26, 2022
svg icons in web design
Articles
Olivia Welsh

A Detailed Guide to Using SVG Icons in Your Marketing

When you’re starting to create your own brand identity, you must understand the benefits of SVG icons. It’s the most popular way to create high-quality iconography and is a quick, free, and easy way to create web banners, add icons to bulleted lists on flyers and your website, or even create a custom logo. But do you know what SVG icons are and how they work? What is the best practice when you use them? And which type of icon

June 11, 2022
Anthony Gaenzle Content Marketing Influencer Semrush
Content Marketing
Anthony Gaenzle

Semrush Names Anthony Gaenzle to List of Top 100 Influencers in Content Marketing

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – June 10, 2022 Semrush, a popular SaaS brand known for its all-in-one marketing tool, named Gaenzle Marketing CEO, Anthony Gaenzle, to the top 100 influencers in content marketing. The Semrush team conducted a study looking at a number of factors to determine the top influencers in the content marketing space. The study considered social media presence, expertise, quality and frequency of content publication, and overall presence online.  “Semrush

June 10, 2022
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