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Gaenzle Marketing Launches Redesigned Website for Major Towing Brand in Virginia and Maryland

LANCASTER, Pa – December 2, 2022 Gaenzle Marketing recently redesigned and launched a brand new website for Henry’s Wrecker Service, a towing company with the largest fleet of vehicles covering the Greater Washington D.C., Northern Virginia, and Maryland areas. Henry’s is a portfolio partner of Full Guard Capital, a key Gaenzle Marketing client. The project involved a full content, SEO, and website audit. Based on the results, Gaenzle Marketing then presented strategic recommendations to the team for an improved website

December 3, 2022

Articles

Is AI Marketing Good For Your Business?

Artificial intelligence (AI) hasn’t just begun to spread to every facet of the business. It is already everywhere. From logistics to accounting, pretty much everything digital uses some sort of AI in its workflow. Take a good look at your process, and you’ll start to notice just how much AI has infiltrated all of everyday life. Of course, if you’re asking about the benefits of AI for business, then it’s safe to assume you’re not utilizing it to the fullest.

November 29, 2022

Articles

Don’t Use Wikipedia to Clean Up Your Online Reputation

You search for your name (or your business name) in Google, and your jaw drops. There, sitting at #3, is a bad news story about you in a major publication. This is embarrassing. This will ruin your online reputation. Who you gonna call? Wikipedia! Actually, no. The truth is that Wikipedia is the obvious place to turn, and I will explain why. But there is also a compelling case not to go near Wikipedia when your reputation is on the

November 27, 2022

Articles

How Short Form Digital Audio Can be Good for your SEO

What is Digital Audio? In our context, we are using the term “Digital Audio” to refer to audio delivered on smartphones as podcasts, microcasts, radio, and music, as well as audio delivered via smart speakers and earbuds/AirPods, voice assistants, audio delivered on Social Audio platforms such as Clubhouse and Twitter Spaces, and audio embedded in web pages, whether recorded audio or audio generated by Text to Speech software. What is Short-form Audio? Short form audio — also referred to as

October 5, 2022

Articles

Bounce Rate: How to Improve Bounce Rate for Your Website

You put a ton of effort into building your website. You create blog content on a regular basis, and you consistently optimize all of the pages with professional copywriting. Still, despite your site being live in cyberspace for quite some time now, you’re seeing limited to no results. So, you sign into your analytics to see what’s going on, and you notice a number like 70% beside something called “bounce rate.” Is that good or bad? In the case of

September 13, 2022

Articles

Fun Ways to Inspire Your Brain as a Content Creator

Being a content creator is one of the most enjoyable ways to make a living. Think about it. Our job is to bring stories to life, inspire people to take action, and be creative in doing so. Videos, blog articles, visual creations, and other types of content. That’s what we do for a living. We create amazing things out of thin air. Sometimes, however, as content creators we can run into a wall. Large, exhaustive projects, staring at your computer

September 7, 2022

Articles

Four Reasons Your Blogging SEO Fails (and What to Do About It)

You’ve been running your blog for over a year now. You’ve got a snazzy logo and a catchy tagline, plus you’ve been drafting up content and publishing regularly. Rock on, right? But wait. Crickets. Where is all the traffic? Where are all the comments? Why don’t you have any readers? You’ve got to be doing something wrong, but you can’t place your finger on what it is. There are tons of reasons your blog isn’t skyrocketing to the top, but

August 15, 2022

Copywriting

9 Key Elements Your Website Landing Pages Must Have

Your landing page is all about marketing your company and capturing visitors. Failing to put the right amount of strategic thought into the design of your landing page can mean lost value and wasted time. Fortunately, there are some tried-and-true elements you can include in the layout of your landing pages to boost the ROI. To create your perfect landing page, include these nine key elements. 1. A Gripping Headline A grabbing headline is the first element of any successful

August 13, 2022

Articles

Top 7 Actionable Tactics to Overcome Writer’s Block

Writing is the core of content marketing. No matter what you do as a content marketer, writing is somehow involved in it. Doesn’t matter whether you work on a guest post, design a social media post, or create a video, writing is involved in everything. But, writing doesn’t always come easy. As writers, we often find ourselves in situations where we are unable to write. We feel as if some unknown force has blocked our ability to think and pen

August 2, 2022

Insights

Gaenzle Marketing Launches Redesigned Website for Major Towing Brand in Virginia and Maryland

Is AI Marketing Good For Your Business?

Don’t Use Wikipedia to Clean Up Your Online Reputation

How Short Form Digital Audio Can be Good for your SEO

Bounce Rate: How to Improve Bounce Rate for Your Website

Fun Ways to Inspire Your Brain as a Content Creator

Four Reasons Your Blogging SEO Fails (and What to Do About It)

9 Key Elements Your Website Landing Pages Must Have

Top 7 Actionable Tactics to Overcome Writer’s Block

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