Marketing Insights and Articles | Digital Marketing

Articles

1 Stark Analogy for Trying to Blog Solo

I woke up to a potentially stunning view one day during a trip to Turkey. Majestic, snow-capped mountains spoiled me in the distance. But one morning I decided to capture a photograph through the screen window in my bedroom. I simply could not focus. The image appeared to be blurry. Why? Each little rectangle of the screen chopped up the photo. Each little seeming square rendered the gorgeous image behind the screen to a fairly difficult to perceive blob. What

March 10, 2023

Articles

Do You Need to Add or Subtract from Your Blog?

A few months before the publish date of this guest post I deleted 100’s of blog posts from Blogging From Paradise. Why? My intuition told me that each post needed to go to free me to grow. I had to delete content to accelerate my blogging success. Rewind. Back things up for a moment. How many bloggers preach the importance of subtracting from your blog? Read a few popular blogging tips blogs right now. Even though most seem helpful, you

March 6, 2023

Articles

How Artificial Intelligence Can Give Your Content Marketing Team Superpowers

If you’re in the content marketing industry, you know that having a team of experts can help your company reach its goals. But what if we told you that you could give your team superpowers with the help of artificial intelligence (AI)? Could it save you a lot of time and make your team more productive? AI has become increasingly popular in recent months and years as it is being used in many different industries. Of course some are afraid

March 5, 2023

Articles

The 10 Best Content Marketing Tools in 2023

Content marketing has become a vital part of any successful digital marketing strategy. As more and more businesses turn to content marketing to reach their target audience, the need for efficient and effective content marketing tools has never been greater. In 2023, the landscape of content marketing tools has continued to evolve, with new tools emerging and existing ones undergoing updates and improvements. In this blog piece, we will explore the ten best content marketing tools that businesses, as well

March 3, 2023

Copywriting

Talented Conversion Copywriter Joins Roster to Bolster Copy and Content Creation Services

Recently, Gaenzle Marketing added to its already talented team when seasoned writer and content creator. Jeanne Petrizzo, joined the team as Conversion Copywriter. The addition is part of a major initiative to bolster the agency’s content marketing and copywriting services. In today’s digital world, content is king, and copywriting is what drives conversions. This move sets up Gaenzle Marketing to strengthen its position as a leading agency in the space, continuing to aid clients in driving conversions and growth through

March 1, 2023

Articles

How I Found Renewed Inspiration Along 2400 Miles of Highway and a Handful of Roadside Attractions

In business and in life, we all find ourselves stuck in a rut from time to time. Our creative juices stop flowing, new ideas hide, unreachable in the dark corners of our minds, and we struggle in life and in business. I recently found myself in such a place. Between packing for a move, working to grow Gaenzle Marketing, running a marketing publication, and generally keeping up with life, my creativity hit a wall. My family and I were up

February 23, 2023