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Anthony Gaenzle in Winslow Arizona
Articles
Anthony Gaenzle

How I Found Renewed Inspiration Along 2400 Miles of Highway and a Handful of Roadside Attractions

In business and in life, we all find ourselves stuck in a rut from time to time.  Our creative juices stop flowing, new ideas hide, unreachable in the dark corners of our minds, and we struggle in life and in business.  I recently found myself in such a place. Between packing for a move, working to grow Gaenzle Marketing, running a marketing publication, and generally keeping up with life, my creativity hit a wall.  My family and I were up

February 23, 2023
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Articles
Waylon Foster

How Social Media Can Improve Your SEO?

Is Social Media a Ranking Factor? No, search engines do not deem social media as a ranking factor. And it is safe to conclude that social media channels do not directly affect your SERP ranks.  Google overlooks the backlinks from social media, and these links do not add authority to your site.  But you cannot ignore that social media indirectly gives an upward nudge to our SEO efforts. And several factors correlate social media marketing with SEO.  CognitiveSEO surveyed 23 million

February 15, 2023
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Articles
Sravani Sundeep

Storytelling On Social Media: How to Use Narrative to Boost Engagement and Drive Results

Social media is a useful tool that allows businesses and organizations to connect with a large, targeted audience. It is an efficient and cost-effective way to boost customer engagement and drive the growth of businesses. With billions of active users on platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses can use social media to expand their reach and connect with a global audience. Furthermore, businesses can interact with customers, address their concerns, and provide helpful content, to build trust and

February 15, 2023
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Articles
Halley Jones

How to Measure the Impact of Your Content Marketing‍

Content marketing allows you to share your message and build relationships with potential customers. However, it’s important to measure the impact of your content marketing to determine whether or not it’s working. Otherwise, your content marketing efforts will go unnoticed. In this article, we’ll discuss the following. Let’s start by taking a look at the definition of content marketing to set the tone. What is content marketing? Content marketing is a form of inbound marketing that focuses on creating content

January 28, 2023
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Articles
Urmi Doshi

“Content is King” – The Marketing Strategy That Drives the Success of a Business

Bill Gates authored an article titled “Content is King” in 1996. He projected that content would be “where the majority of the actual money” is on the internet. But is this marketing technique still relevant in 2023? After so many years of proclaiming content to be king, we can safely state that content continues to rule supreme, and if approached correctly, it has the potential to fundamentally revolutionize your brand’s capacity to reach consumers and deliver desired results. So, why

January 11, 2023
Articles
Kristin Harper

How to Choose the Right WordPress Plugins to Improve Your Website’s Performance

WordPress plugins can keep your site running smoothly and efficiently, and they can keep your site organized and secure as well. From security to performance, there are a variety of plugins to choose from that can give a boost to your website. However, which plugin is right for you depends on your specific needs. To help you decide, we’ve put together a comprehensive guide on how to choose the perfect WordPress plugins for your website. How to Use WordPress Plugins

January 7, 2023
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Articles
Usman Raza

5 Marketing Trends To Follow To Reach More Customers With Less Waste

Marketing is meant to get customers to buy things—it’s a business activity, pure and simple. Unfortunately, many brands waste a tremendous amount of money, effort, and time into marketing tactics that just don’t work. As marketers, we’re always looking for ways we can improve our marketing campaigns. One way to do that is to follow trends. While marketing trends usually come and go, they can really benefit your business in the long run if you stay on top of the

January 5, 2023
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Articles
Nova William

Benefits of Twitter: How Your Business Can Gain and Grow

Twitter is a very popular service that allows its users to communicate quickly and easily with other people. It’s easy, fast, and fun to use. It’s also useful for businesses to spread the word about the brand, connect with customers, and grow. What is Twitter? Twitter is a social media network and a microblogging site that lets people share information very quickly and easily with their friends, colleagues, and others. It’s also great for networking, as you can send your

December 30, 2022
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Content Marketing
Elevate and Inspire

Gaenzle Marketing Wins Award for Top Creative Content Marketing Agency in Pennsylvania

LANCASTER, Pa – December 19, 2022 Gaenzle Marketing, a full-service digital marketing agency, was recently recognized as Pennsylvania’s Top Creative Content Marketing Agency. The recognition came as a part of the Martech Awards sponsored by Corporate Vision. The Corporate Vision team conducts extensive industry research to determine the nominees. The company then recognizes innovators, market leaders, and enterprising startups doing top-notch work across the country. An impartial panel of five industry experts is then employed to review all nominations, vote

December 19, 2022
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