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content audit
Articles
Francie M. Washington

The Power of a Content Audit: Steps for Analyzing and Improving the Impact of Your Content Marketing

The practice of examining and rating the current content of a website or blog is known as content audit. In terms of content quality, quantity, relevancy, consistency, and performance, a content audit helps to highlight opportunities for improvement. A content audit can help you find obsolete, irrelevant, erroneous, or low-performing content. Understanding the content gaps and creating content improvement initiatives are both aided by this method. The following actions can be taken to uncover ways you can improve your content

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Articles
Donna Maurer

Finding the Right Media Partners for Your Business: Tips and Best Practices

Photo by pexels Whatever industry your business is in, marketing and digital media play a significant role in helping it grow. Almost every company thrives on gaining new customers, increasing their client base, and retaining them through a loyal, trusted relationship and good connections.  Taking on a media partner is one of the best ways a business can help gain a leg up on the competition and utilize expertise directly related to your advertising, campaigns, and marketing efforts. Finding a

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Articles
Ryan Biddulph

Blogging: One Size Does Not Fit All

I do things quite differently than most bloggers in some regards. Selling my eBooks and courses through lesser known platforms like Gumroad and Payhip moves me away from the blogging crowd of Amazon self-published authors. Focusing heavily on building relationships with bloggers and rarely on list-building deviates from the blogging norm. Of course, I blog similarly to many pros in terms of fundamentals. I create detailed content and build strong connections with readers. Most thriving bloggers walk this path as

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Articles
Katie Pierce

From Clicks to Attendance: Boosting Event Attendance Through Digital Marketing

Planning an event can be an exciting experience. But what’s not so exciting is the disappointment of low attendance after all the hard work you’ve put into it. Luckily, in this digital age, you can turn those clicks into actual attendees with the power of digital marketing.  In this article, we’ll provide you with several tried and tested tips to leverage the power of digital marketing to boost your event attendance.  What Is Digital Marketing? Digital marketing is the modern-day

writing content
Articles
Aniya More

10 Writing Tips to Make Your Content Powerful 

The ability to write influential, efficient, and spotless content is nothing short of an art. Nowadays, there are thousands upon thousands of content writers engaged in writing and spicing up content on blogs or writing copy for business websites. In an estimated crowd of over 87 million blogs published worldwide, how do you make your content stand out as unique?  While writing content, it is crucial for one to craft each piece such that it can stun the reader and

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Articles
Anthony Gaenzle

Orphan Pages: What They Are and How to Find and Fix Them

You spend a lot of time creating content for your website. Ultimately, you hope for that content to rank and help boost your site’s visibility.  But what happens when you create a fantastic piece of content and you forget to link back to it from other content? Pages like these on your site are called “Orphan Pages.”  Never heard of orphan pages? You’re not alone.  There are so many weird terms floating around in the SEO world: In this article,

beer brewery taps
Articles
Anthony Gaenzle

Grow Your Craft Brewery with Digital Marketing

The craft brewery industry is booming. And with the massive growth this industry has seen in recent years, it’s more important than ever for craft breweries to have a standout digital presence and promote their brand across a variety of digital channels. Every day, it seems like a new craft brewery pops up somewhere. I see them everywhere I go. Small towns, major cities, it doesn’t matter. And with all that competition, it’s becoming more challenging for your craft brewery

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Articles
Anthony Gaenzle

Content Marketing Variety: The Importance of Creating Different Types of Content

Content marketing is the fuel for all marketing. If you don’t have a good content strategy in place, the rest of your marketing will fall flat. The content you produce helps your brand connect with your audience on a deeper level, building trust and forging lasting relationships. Use content marketing to solve problems, entertain, or otherwise add value for your audience members to keep them coming back for more. Give away your content generously. While some people shudder at the

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Articles
Minhas

What is Pinterest, and What Can Businesses Do With It?

Pinterest is a visual discovery and bookmarking platform that allows users to save and organize images and videos they find on the web into virtual boards. Businesses can use Pinterest to drive traffic to their websites, promote their products or services, and show off the personality of their brand. They can make boards to show off their products, share content from behind-the-scenes, and work with influencers. They can also use promoted pins to reach a wider audience. Pinterest has provided

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