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Articles
Anthony Gaenzle

Grow Your Craft Brewery with Digital Marketing

The craft brewery industry is booming. And with the massive growth this industry has seen in recent years, it’s more important than ever for craft breweries to have a standout digital presence and promote their brand across a variety of digital channels. Every day, it seems like a new craft brewery pops up somewhere. I see them everywhere I go. Small towns, major cities, it doesn’t matter. And with all that competition, it’s becoming more challenging for your craft brewery

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Articles
Anthony Gaenzle

Content Marketing Variety: The Importance of Creating Different Types of Content

Content marketing is the fuel for all marketing. If you don’t have a good content strategy in place, the rest of your marketing will fall flat. The content you produce helps your brand connect with your audience on a deeper level, building trust and forging lasting relationships. Use content marketing to solve problems, entertain, or otherwise add value for your audience members to keep them coming back for more. Give away your content generously. While some people shudder at the

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Articles
Minhas

What is Pinterest, and What Can Businesses Do With It?

Pinterest is a visual discovery and bookmarking platform that allows users to save and organize images and videos they find on the web into virtual boards. Businesses can use Pinterest to drive traffic to their websites, promote their products or services, and show off the personality of their brand. They can make boards to show off their products, share content from behind-the-scenes, and work with influencers. They can also use promoted pins to reach a wider audience. Pinterest has provided

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Articles
Ryan Biddulph

1 Stark Analogy for Trying to Blog Solo

I woke up to a potentially stunning view one day during a trip to Turkey. Majestic, snow-capped mountains spoiled me in the distance. But one morning I decided to capture a photograph through the screen window in my bedroom. I simply could not focus. The image appeared to be blurry. Why? Each little rectangle of the screen chopped up the photo. Each little seeming square rendered the gorgeous image behind the screen to a fairly difficult to perceive blob. What

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Articles
Justin Ankus

The Role of Social Media in Promoting Architecture: A Guide for Architects and Designers

Social media has become a powerful tool for promoting businesses and brands, and the architecture and design industry is no exception. In the past, architects and designers relied on word-of-mouth referrals and traditional marketing strategies to promote their services. However, in today’s digital age, social media has become an essential platform for promoting their work and engaging with potential clients. This article explores the role of social media in promoting architecture and provides a guide for architects and designers to

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Articles
Ryan Biddulph

Do You Need to Add or Subtract from Your Blog?

A few months before the publish date of this guest post I deleted 100’s of blog posts from Blogging From Paradise. Why? My intuition told me that each post needed to go to free me to grow. I had to delete content to accelerate my blogging success. Rewind. Back things up for a moment. How many bloggers preach the importance of subtracting from your blog? Read a few popular blogging tips blogs right now. Even though most seem helpful, you

artificial intelligence
Articles
Lisa Sicard

How Artificial Intelligence Can Give Your Content Marketing Team Superpowers

If you’re in the content marketing industry, you know that having a team of experts can help your company reach its goals. But what if we told you that you could give your team superpowers with the help of artificial intelligence (AI)? Could it save you a lot of time and make your team more productive? AI has become increasingly popular in recent months and years as it is being used in many different industries. Of course some are afraid

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Articles
Erna Clayton

The 10 Best Content Marketing Tools in 2023

Content marketing has become a vital part of any successful digital marketing strategy. As more and more businesses turn to content marketing to reach their target audience, the need for efficient and effective content marketing tools has never been greater.  In 2023, the landscape of content marketing tools has continued to evolve, with new tools emerging and existing ones undergoing updates and improvements.  In this blog piece, we will explore the ten best content marketing tools that businesses, as well

jeanne petrizzo copywriter
Copywriting
Elevate and Inspire

Talented Conversion Copywriter Joins Roster to Bolster Copy and Content Creation Services

Recently, Gaenzle Marketing added to its already talented team when seasoned writer and content creator. Jeanne Petrizzo, joined the team as Conversion Copywriter. The addition is part of a major initiative to bolster the agency’s content marketing and copywriting services. In today’s digital world, content is king, and copywriting is what drives conversions. This move sets up Gaenzle Marketing to strengthen its position as a leading agency in the space, continuing to aid clients in driving conversions and growth through

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