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svg icons in web design
Articles
Olivia Welsh

A Detailed Guide to Using SVG Icons in Your Marketing

When you’re starting to create your own brand identity, you must understand the benefits of SVG icons. It’s the most popular way to create high-quality iconography and is a quick, free, and easy way to create web banners, add icons to bulleted lists on flyers and your website, or even create a custom logo. But do you know what SVG icons are and how they work? What is the best practice when you use them? And which type of icon

June 11, 2022
Lancer Capital Website Redesign
News Releases
Elevate and Inspire

Gaenzle Marketing Builds and Launches New Website for Lancer Capital

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – April 19, 2022 Digital marketing agency, Gaenzle Marketing, recently worked on a website design project with Lancer Capital, a Wayne, PA-based private equity investment firm. The two-month project resulted in the April launch of a brand new WordPress website for Lancer.  As Lancer continues to expand its portfolio of partner companies, the firm’s leadership reached out to the Gaenzle Marketing team to explore options to boost

April 19, 2022
Served Up cooking show logo designed by Gaenzle Marketing
Digital Marketing
Elevate and Inspire

Lancaster Marketing Agency Gaenzle Marketing Selected to Promote New In-Production Cooking Show

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – November 19th, 2021 The producers of Served Up, a new cooking show currently in production, selected Lancaster, Pennsylvania agency Gaenzle Marketing to be its dedicated marketing agency to promote the upcoming show. The Served Up production team, along with the show’s hosts Tara Christie and Rebeca Cabral, are based out of Miami, Florida and will be filming episodes across the country. Each episode will feature a top chef

November 19, 2021
higher search results website
Articles
Anthony Gaenzle

What Are the Best Ways to Rank Your Website Higher in Search Results?

Every business owner yearns for their website to grab a spot on that coveted first page of search results. It’s one of the most frequently asked questions we hear from our clients. “How can we get our website to show up higher in search results?” The answer isn’t always straight forward, and there’s no one-size-fits-all solution. Fortunately, if you are serious about boosting your site in SERPs, there are a number of excellent SEO tactics you can apply to make

November 3, 2021
Website Redesign
Articles
Anthony Gaenzle

Why Your Website Needs a Redesign

Have you taken a step back and analyzed your website lately? If it’s been a bit since you audited your website for content, user experience, navigation, SEO, and other factors, it’s time you take a look.  We live in an increasingly digital world. Your website can make or break your business. And it doesn’t matter whether you’re in the B2B or B2C space.  In the B2B space, a whopping 90% of customers research 2-7 sites before making a purchasing decision. On the other

September 8, 2021
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