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Content Marketing
Elevate and Inspire

Gaenzle Marketing Wins Award for Top Creative Content Marketing Agency in Pennsylvania

LANCASTER, Pa – December 19, 2022 Gaenzle Marketing, a full-service digital marketing agency, was recently recognized as Pennsylvania’s Top Creative Content Marketing Agency. The recognition came as a part of the Martech Awards sponsored by Corporate Vision. The Corporate Vision team conducts extensive industry research to determine the nominees. The company then recognizes innovators, market leaders, and enterprising startups doing top-notch work across the country. An impartial panel of five industry experts is then employed to review all nominations, vote

December 19, 2022
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Articles
Jessica Robinson

Top 7 Actionable Tactics to Overcome Writer’s Block

Writing is the core of content marketing. No matter what you do as a content marketer, writing is somehow involved in it. Doesn’t matter whether you work on a guest post, design a social media post, or create a video, writing is involved in everything. But, writing doesn’t always come easy. As writers, we often find ourselves in situations where we are unable to write. We feel as if some unknown force has blocked our ability to think and pen

August 2, 2022
content marketing career
Articles
Kiara Miller

How to Build a Successful Career in Content Marketing?

“Content isn’t King. It’s the Kingdom.” – Lee Odden Content marketing has emerged as one of the best and most effective forms of marketing today. It is content that helps brands and companies connect with their target audience emotionally and content that drives sustainable growth. Hence, that’s why it seems as though virtually every organization in the world is focusing on content marketing today. This has opened multitudinous and enormous gateways for aspiring content writers to pursue an outstanding career

July 26, 2022
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Articles
Olivia Welsh

A Detailed Guide to Using SVG Icons in Your Marketing

When you’re starting to create your own brand identity, you must understand the benefits of SVG icons. It’s the most popular way to create high-quality iconography and is a quick, free, and easy way to create web banners, add icons to bulleted lists on flyers and your website, or even create a custom logo. But do you know what SVG icons are and how they work? What is the best practice when you use them? And which type of icon

June 11, 2022
Lancer Capital Website Redesign
News Releases
Elevate and Inspire

Gaenzle Marketing Builds and Launches New Website for Lancer Capital

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – April 19, 2022 Digital marketing agency, Gaenzle Marketing, recently worked on a website design project with Lancer Capital, a Wayne, PA-based private equity investment firm. The two-month project resulted in the April launch of a brand new WordPress website for Lancer.  As Lancer continues to expand its portfolio of partner companies, the firm’s leadership reached out to the Gaenzle Marketing team to explore options to boost

April 19, 2022
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Articles
Ryan Biddulph

Do You Really Care about Your Blogging Audience?

I read a blog post recently. The blogger noted a long-defunct website as link anchor text. I double-checked the blog post publish date of February 2022. Human beings make mistakes. But imagine writing and publishing a blog post in February of 2022 containing link anchor text touting a famous website that closed down years ago? Even though the blog owner may have had a contributor publish the blog post, they are fully responsible for the blog, the blog content, and

February 11, 2022
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