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5 Avoidable Mistakes That Hinder Growth for Startups

We’re living in a time where entrepreneurs of all ages are launching and growing successful startups, generating some amazing ideas. In this age of technological innovations, as well as access to mobile devices that allow us to think and produce amazing things on the go, small ideas are creating major waves across the world. There are some truly powerful, successful brands being developed right now. But alongside each successful brand, there are tons of “also-ran” brands that failed within their

March 15, 2022
digital marketing
Digital Marketing
Elevate and Inspire

Gaenzle Marketing Recognized as Top Digital Marketing Agency for 2022

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – March 11, 2022 Gaenzle Marketing is proud to announce recognition as a Top Digital Marketing Agency for 2022 by DesignRush. The agency was previously recognized by the same publication as a top SEO provider. This announcement expands that recognition to include the full scope of digital marketing services. DesignRush is a marketplace that helps brands connect with top marketing agencies. With over 10000 agencies in the publication’s directory,

March 11, 2022
highlights concept of email and AI
Articles
Kat Sarmiento

7 Ways to Implement Artificial Intelligence in Email Marketing

Email marketing is one of the most effective ways to reach out to your customer base. According to a Statista study in 2021, there will be over 4.6 billion email users in 2025. This just means that email marketing will offer an even bigger opportunity in the future than it already does today. There are many reasons why businesses choose email marketing to reach their audiences. Some of the benefits of email marketing include its cost-effectiveness and wide coverage. The

March 8, 2022
image of neglected workshop
Articles
Ryan Biddulph

Do You Really Care about Your Blogging Audience?

I read a blog post recently. The blogger noted a long-defunct website as link anchor text. I double-checked the blog post publish date of February 2022. Human beings make mistakes. But imagine writing and publishing a blog post in February of 2022 containing link anchor text touting a famous website that closed down years ago? Even though the blog owner may have had a contributor publish the blog post, they are fully responsible for the blog, the blog content, and

February 11, 2022
Served Up cooking show logo designed by Gaenzle Marketing
Digital Marketing
Elevate and Inspire

Lancaster Marketing Agency Gaenzle Marketing Selected to Promote New In-Production Cooking Show

Contact: Anthony Gaenzle – Chief Executive Officer Email: arg@gaenzlemarketing.com Phone: 757-254-7842 LANCASTER, Pa – November 19th, 2021 The producers of Served Up, a new cooking show currently in production, selected Lancaster, Pennsylvania agency Gaenzle Marketing to be its dedicated marketing agency to promote the upcoming show. The Served Up production team, along with the show’s hosts Tara Christie and Rebeca Cabral, are based out of Miami, Florida and will be filming episodes across the country. Each episode will feature a top chef

November 19, 2021
higher search results website
Articles
Anthony Gaenzle

What Are the Best Ways to Rank Your Website Higher in Search Results?

Every business owner yearns for their website to grab a spot on that coveted first page of search results. It’s one of the most frequently asked questions we hear from our clients. “How can we get our website to show up higher in search results?” The answer isn’t always straight forward, and there’s no one-size-fits-all solution. Fortunately, if you are serious about boosting your site in SERPs, there are a number of excellent SEO tactics you can apply to make

November 3, 2021
blogging tips
Articles
Ryan Biddulph

Have You Ever Pondered How Expensive it Becomes to Lose Blogging Time?

I have come across many bloggers who complained about various aspects of blogging being way too expensive. Some bloggers bemoan spending money on a domain and hosting. Others wish not to spend money on a premium theme. Some bloggers fear losing money on blogging courses, eBooks and coaching. But have you ever thought about how expensive blogging becomes in time-loss terms? Literally, I have seen bloggers I met 14 years ago make the same mistakes today these bloggers made 14

October 13, 2021
email marketing
Articles
Sue-Ann Bubacz

Are You Creating Emails to Excite?

Your lofty goal, but still the one to strive for, is to make people feel excited to hear from you, so they are always willing to open your stuff. Do you have anyone on your “always so excited, always want to open” emails list? Notice I say “anyone” as in a person, even though nearly all represent businesses or just plain sell (market if you prefer) via email marketing and other digital properties. For me, my top “can’t wait to

October 6, 2021
digital marketing agency
Articles
Anthony Gaenzle

How Can Your Business Leverage Digital Marketing for Growth?

We live in an increasingly digital world. We honestly aren’t a long way from living in a world like Ready Player One or even Wall-E (both great films, by the way). As a society, we’re more connected than ever before. The concept of a phone is completely different from what one may have envisioned just 20 years ago. Through our mobile devices, we can talk to people across the world, watch movies, browse websites, interact on social media, host video

August 30, 2021
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