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Digital Marketing
Kat Sarmiento

The Art of Visual Merchandising: Techniques to Boost Sales and Enhance Customer Experience

If you’re looking for ways to make your business stand out from the competition and boost sales, then maybe it’s time to finally look into visual merchandising. While having a clean and organized store is important, creating an attractive and engaging environment can make all the difference in catching a customer’s eye and encouraging them to make a purchase.  In this article, we’ll explore the art of visual merchandising and provide strategies to boost sales and enhance the customer experience.

May 18, 2023
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Articles
Katie Pierce

From Clicks to Attendance: Boosting Event Attendance Through Digital Marketing

Planning an event can be an exciting experience. But what’s not so exciting is the disappointment of low attendance after all the hard work you’ve put into it. Luckily, in this digital age, you can turn those clicks into actual attendees with the power of digital marketing.  In this article, we’ll provide you with several tried and tested tips to leverage the power of digital marketing to boost your event attendance.  What Is Digital Marketing? Digital marketing is the modern-day

April 10, 2023
Anthony Gaenzle in Winslow Arizona
Articles
Anthony Gaenzle

How I Found Renewed Inspiration Along 2400 Miles of Highway and a Handful of Roadside Attractions

In business and in life, we all find ourselves stuck in a rut from time to time.  Our creative juices stop flowing, new ideas hide, unreachable in the dark corners of our minds, and we struggle in life and in business.  I recently found myself in such a place. Between packing for a move, working to grow Gaenzle Marketing, running a marketing publication, and generally keeping up with life, my creativity hit a wall.  My family and I were up

February 23, 2023
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Articles
Usman Raza

5 Marketing Trends To Follow To Reach More Customers With Less Waste

Marketing is meant to get customers to buy things—it’s a business activity, pure and simple. Unfortunately, many brands waste a tremendous amount of money, effort, and time into marketing tactics that just don’t work. As marketers, we’re always looking for ways we can improve our marketing campaigns. One way to do that is to follow trends. While marketing trends usually come and go, they can really benefit your business in the long run if you stay on top of the

January 5, 2023
wikipedia
Articles
David Leonhardt

Don’t Use Wikipedia to Clean Up Your Online Reputation

You search for your name (or your business name) in Google, and your jaw drops. There, sitting at #3, is a bad news story about you in a major publication. This is embarrassing. This will ruin your online reputation. Who you gonna call? Wikipedia! Actually, no. The truth is that Wikipedia is the obvious place to turn, and I will explain why. But there is also a compelling case not to go near Wikipedia when your reputation is on the

November 27, 2022
digital audio marketing
Articles
Ahmed Bouzid

How Short Form Digital Audio Can be Good for your SEO

What is Digital Audio? In our context, we are using the term “Digital Audio” to refer to audio delivered on smartphones as podcasts, microcasts, radio, and music, as well as audio delivered via smart speakers and earbuds/AirPods, voice assistants, audio delivered on Social Audio platforms such as Clubhouse and Twitter Spaces, and audio embedded in web pages, whether recorded audio or audio generated by Text to Speech software. What is Short-form Audio? Short form audio — also referred to as

October 5, 2022
improve website bounce rate
Articles
Anthony Gaenzle

Bounce Rate: How to Improve Bounce Rate for Your Website

You put a ton of effort into building your website. You create blog content on a regular basis, and you consistently optimize all of the pages with professional copywriting.  Still, despite your site being live in cyberspace for quite some time now, you’re seeing limited to no results.  So, you sign into your analytics to see what’s going on, and you notice a number like 70% beside something called “bounce rate.”  Is that good or bad? In the case of

September 13, 2022
business professional
Articles
Kat Sarmiento

How to Create Amazing Automated Emails to Move Prospects Along Their Journey

Even amid the rise of new technologies and digital tools, the dominance and relevance of email remain unwavering, especially for businesses. Today, it still consistently tops the list of best and most-preferred channels for marketing conversions. However, admittedly, while email can be totally effective as a communication channel, it can be tedious and time-consuming. So, how do we optimize our communication strategies? Email automation 101 Email automation is a marketing tactic that leverages artificial intelligence and other technologies. Marketers or

May 26, 2022
video marketing
Articles
Torrey Tayenaka

Storytelling: Revitalizing Your B2B Video Marketing Strategy Using Storytelling

The battle for attention. That’s been the job of marketers and business owners since the first marketplace bazaar. And has remained the same every day since.  Today, instead of just shouting louder and pressing harder than our competitors across the market, we’re also up against things like cat videos, current high-profile court cases, and entertaining failed escapades. In the digital world, grabbing your audience’s attention is a new game. The game isn’t just one competitor versus another competitor. It’s content versus

May 24, 2022
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