Insights

Even amid the rise of new technologies and digital tools, the dominance and relevance of email remain unwavering, especially for businesses. Today, it still consistently tops the list of best and most-preferred channels for marketing conversions. However, admittedly, while email can be totally effective as a communication channel, it can be tedious and time-consuming. So, how do we optimize our communication strategies? Email automation 101 Email automation is a marketing tactic that leverages artificial intelligence and other technologies. Marketers or

Email marketing is one of the most effective ways to reach out to your customer base. According to a Statista study in 2021, there will be over 4.6 billion email users in 2025. This just means that email marketing will offer an even bigger opportunity in the future than it already does today. There are many reasons why businesses choose email marketing to reach their audiences. Some of the benefits of email marketing include its cost-effectiveness and wide coverage. The