Insights

Source Imagine you’re at a party. The music’s blaring, people are chatting, and there’s a whole lot of action happening. If someone says something, you’re not keen to understand it, much less act on something for it.  If it’s a quiet room and suddenly you hear a single piece of music, you’re drawn towards it, right? If interested, you search the songs online, you read the lyrics, and add it to your playlist.   This is what minimalism does in advertising,