Insights

Growing on X can look simple from the outside. Post frequently. Reply to people. Build an audience. Join the creator program. Eventually, turn that activity into revenue. In practice, there’s a significant difference between generating impressions and building a presence that creates meaningful relationships and business opportunities. That was the focus when marketing strategist and E&I Creative founder Anthony Gaenzle joined Joshua Mihail Palassis on The Connector podcast. Palassis invited Gaenzle onto the show to discuss how creators, entrepreneurs, and