Insights

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Anthony Gaenzle

Beyond the Logo: Why Your Most Visible Employees Are Your Brand

Brands scrape and claw to keep from drowning beneath the mass of competition in the market. The line between personal and corporate branding blurs as customers crave that human touch now more than ever before.  Customers, clients, and stakeholders are no longer satisfied with faceless logos or generic mission statements. They want to know who is behind the business, what they stand for, and whether they can be trusted.  This is where personal branding becomes a strategic advantage. Not just

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