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- Headquarters: Lancaster, Pennsylvania
- 757.254.7842
- arg@eicreative.online
Explore Retirement Living is a collaborative of 17 retirement communities in or around Lancaster County, Pennsylvania. Each year, the collaborative looks to attract attention to Lancaster as a top location to retire to boost new residents at each community.
The project kicked off with a full website redesign to enhance the look and feel, but also to create a site with a user-friendly interface for the team. Our talented web designers and copywriters created a new site optimized for both search and conversions. This resulted in increased event attendance and a boost in new residency.
Read on to find out more about the project and the results Explore Retirement Living saw from our efforts.
We designed a new website, created and executed an editorial strategy, ran digital ad campaigns, and ultimately saw a major life in website traffic. This new lift in traffic lead to a major increase in inquiries about the communities and the annual event coming through the website.
215% increase in website traffic. 150% increase in leads through the website.
After redesigning Explore Retirement Living's website and create new, search-optimized website copy, the collaborative of retirement communities saw a major lift in organic traffic due to improved visibility for important keywords.
Rise to page one of search results for several important local keywords. 76% increase in organic traffic.
Our team created and executed a social media and editorial strategy. This included increased blog post production along with improved and more efficient social media publishing. These efforts led to a major boost in engagement, sharing, and other key results.
Social media followers grew by 75% on Facebook. Blog traffic increased by 250%.
